2019 marked a significant year in the ongoing collaboration between Cara Delevingne and Burberry, solidifying her position as a key figure in the brand's identity and showcasing her versatility as a model and actress. This period saw Delevingne not only fronting major campaigns for the brand's outerwear and fragrance lines, but also participating in advertising initiatives that expertly blended British heritage with a contemporary, edgy aesthetic. The year's efforts, largely captured through the lens of renowned photographer Juergen Teller, presented a compelling narrative around Delevingne’s persona and Burberry’s evolving image. This article will delve into the specifics of the 2019 campaigns, exploring the visual language employed, the strategic positioning of Delevingne, and the broader context within the history of Burberry's collaborations with iconic models.
A Legacy of Supermodels: Cara Delevingne and Kate Moss
Before understanding Delevingne's 2019 contributions, it's crucial to acknowledge the legacy of supermodels who've previously represented Burberry. Kate Moss, arguably the most iconic face of the brand in the past, holds a significant place in its history. Her collaborations, spanning several years, cemented a specific image of Burberry – one that blended classic British style with a cool, rebellious edge. This established a template that future campaigns, including those featuring Delevingne, would implicitly reference and subtly reinterpret. While Moss's era often highlighted a more understated elegance, Delevingne’s approach brought a bolder, more outspoken energy to the brand. This isn't to suggest a direct comparison or a replacement; rather, it signifies a natural evolution in Burberry's brand storytelling, reflecting changing times and evolving consumer preferences. Delevingne’s campaigns, while sharing some DNA with Moss’s earlier work, ultimately carved their own distinct path.
The Burberry Her Fragrance Face: A Multifaceted Campaign
The 2019 campaign for Burberry Her perfume served as a pivotal moment in Delevingne's relationship with the brand. This wasn't merely a simple perfume advertisement; it was a multifaceted campaign that unfolded across various media, from print to digital, showcasing Delevingne’s multifaceted personality. The campaign's visuals, shot by Juergen Teller, reflected this complexity. Instead of relying on idealized beauty standards, Teller captured Delevingne in candid, raw moments, emphasizing her natural charisma and strength. The images often featured iconic London landmarks as a backdrop, subtly weaving a narrative about British identity and urban life. This choice of location wasn't arbitrary; it strategically linked the perfume with a sense of place, associating it with the vibrant energy and cultural richness of London. The accompanying commercial further enhanced this narrative, using dynamic shots and a pulsating soundtrack to convey the feeling of freedom and self-expression that the fragrance purportedly embodies. The campaign's success lay in its authenticity. It didn't try to create a flawless fantasy; instead, it celebrated Delevingne's individuality, mirroring the brand's own evolution towards a more inclusive and contemporary aesthetic.
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